Blackbird Firm, LLC – Privacy Policy
Effective Date: June 29, 2025

Blackbird Firm, LLC (“Blackbird,” “we,” “our,” or “us”) is a Florida-registered marketing-technology consultancy that embeds technical growth expertise into emerging brands, helping them “find, win, and retain more customers through data-driven systems” . We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard information on www.blackbirdfirm.com (the “Site”) and through any related communications or demo-booking interactions (collectively, the “Services”).

1. Information We Collect

A. Contact & Inquiry Data
   • Name, email address, company, phone, job title, message content, and any files you choose to upload.
   • Collected via our website contact form, demo-booking form, or direct email communication.

B. Marketing & Usage Data
   • IP address, browser type and settings, device identifiers, referring/exit pages, page views, time on page, and click-path data.
   • Collected through cookies, pixels, and log files (Google Analytics, Meta Pixel, LinkedIn Insight Tag, Microsoft Clarity).

C. Scheduling Data
   • Preferred meeting times, calendar invitations, and confirmation metadata.
   • Collected when you book a demo through our scheduling tool.

D. Automatic System Data
   • Error logs, diagnostics, and other technical information required to maintain security and performance.
   • Collected automatically by our Site infrastructure and monitoring services.

We do not intentionally collect sensitive information (e.g., health or biometric data) and we do not knowingly collect data from children under 16. If you believe a child has provided personal information, please contact us at the email below and we will delete it.

2. How We Use Your Information

We process personal information to:

1. Respond to inquiries and schedule demos you request.
2. Operate, maintain, and improve the Site and underlying infrastructure.
3. Analyze traffic and engagement trends to optimize content and marketing performance.
4. Run retargeting or interest-based advertising within platform policies (Meta, LinkedIn).
5. Prevent fraud, secure our systems, and enforce legal terms.
6. Comply with applicable laws and respond to valid legal requests.

We rely on the following lawful bases (under U.S. privacy frameworks) for processing: performance of a contract or pre-contractual steps; our legitimate interests in operating and growing the business; and compliance with legal obligations.

3. Cookies & Tracking Technologies

We use first-party and third-party cookies, pixels, and scripts to:

• understand how visitors use the Site (Google Analytics);
• measure advertising effectiveness and build look-alike audiences (Meta Pixel, LinkedIn Insight Tag);
• visualize user behavior to improve UX (Microsoft Clarity).

You can control cookies through your browser settings and opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on. Opt-out mechanisms for Meta and LinkedIn advertising are available in those platforms’ ad preference centers.

4. Disclosures & Sharing

We do not sell or rent your personal information. We share it only:

1. With service providers that perform business functions for us (e.g., website hosting, analytics, email delivery, demo-booking tools).
2. With customer-relationship-management (CRM) platforms—to centralize lead data, automate follow-ups, and measure pipeline conversion; any CRM provider will be contractually bound to process data solely on our behalf.
3. For legal or safety reasons, such as to comply with a subpoena or protect rights, property, or safety of Blackbird, our users, or others.
4. In a business transaction, such as a merger or acquisition, where personal information may transfer to the successor entity subject to the promises in this Policy.

5. Data Retention

We keep personal information only as long as necessary to fulfill the purposes described above, unless a longer retention period is required or permitted by law. Aggregate or anonymized data, which no longer identifies an individual, may be retained indefinitely.

6. Security

We use administrative, technical, and physical safeguards—such as HTTPS encryption in transit, least-privilege access controls, and routine software patching—to protect personal information. However, no Internet transmission or storage system is 100% secure; please use caution when sharing data online.

7. Your Privacy Choices

• Email Communications – You may opt out of automated emails at any time by clicking “unsubscribe” in the message.
• Cookie Controls – Adjust browser settings or use opt-out links provided above.
• Advertising Opt-outs – Adjust ad preferences within Meta or LinkedIn accounts.
• Do Not Track Signals – Our Site currently does not respond to browser-initiated “DNT” signals.

8. California Privacy Notice (CCPA/CPRA)

Although we do not currently meet the statutory thresholds that trigger CCPA/CPRA obligations, we honor the spirit of those laws:

• We do not sell or “share” personal information for cross-context behavioral advertising.
• California residents may request: (i) a list of personal information categories we have collected; (ii) deletion of personal information (subject to legal exceptions); or (iii) correction of inaccurate data.
• To exercise these rights, email brandon@blackbirdfirm.com with “California Request” in the subject line. We will verify your identity before fulfilling any request.

9. Children’s Privacy

The Services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children. If we learn we have done so, we will promptly delete such data.

10. Third-Party Links

Our Site may link to external sites (e.g., social-media profiles). We are not responsible for the content or privacy practices of those third parties. We encourage you to review their privacy notices.

11. Changes to This Policy

We may update this Privacy Policy periodically. The “Effective Date” above indicates when it was last revised. Material changes will be posted on this page, and—if substantial—users will be notified via a prominent notice or direct email.

12. Contact Us

If you have any questions or concerns about this Policy or our privacy practices, please contact:
Email: brandon@blackbirdfirm.com

By using the Site or providing information to us, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

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